Whether on a national or local scale, Kim Highfield, CEO & Founder of SportPort™, is always happy to share her company story, and was particularly pleased to be interviewed by the Charlotte Business Journal recently. As the Charlotteans’ leading resource for business news, the Charlotte Business Journal is notable for featuring top stories for their readers.
Charlotte Business Journal Interviews SportPort CEO & Founder, Kim Highfield
“Highfield lost both of her parents to cancer — life events that caused her to live a healthy and active life. But Highfield found she had nowhere to put her phone while working out, so she would tuck it into her sports bra. After a while, she started hearing about the dangers of keeping her phone so close to her body. She started researching cell phone radiation and found a need for activewear with protective pockets for phones.“I knew there was a need for the pocket,” Highfield says. “I knew athletes needed a place to put their cell phones.”After a few years of research and design, Highfield received a patent for the protective material in the pocket in 2015, just before the company’s launch. She has spent much of the last year building her inventory and spreading the word about her e-commerce site.” (Hilary Burns, Charlotte Business Journal, October 19, 2016) Read Full Article at Charlotte Business Journal
While Kim Highfield’s entrepreneurial spirit comes through in her innovative products, her zest for fashion and design is just as apparent, as displayed in her most recent collection. The Hibiscus Collection features custom hand-painted artistry digitized onto premium technical compression fabric, providing athletes with high quality compression apparel that is both functional and fashionable. The collection includes the Hibiscus Compression Cargo Capris, Hibiscus Apex Sports Bra, Hibiscus Compression Shorts, Tech V Top, and Shrug.
Many thanks to the Charlotte Business Journal for sharing the SportPort company story of our local Charlottean, Kim Highfield.