The Modern Living segment will air on E! Entertainment Network as sponsored programming on March 30, 2016 at 6:30 am ET and PT. Tune in to learn about what makes this new athletic apparel company unique.
Meet CEO and Founder, Kim Highfield, as she chats with Kathy Ireland about SportPort™ technical gear and compression sports apparel. SportPort™ spokesperson, Caitlin Weiler, demonstrates the functionality of SportPort™ gear while introducing the new Capstone Tennis Dress.
FOR IMMEDIATE RELEASE
Tune in to E! Entertainment Network for sponsored programming on March 30, 2016. See market-by-market listings below.
Los Angeles, CA – March 28, 2016 — Kim Highfield, Founder and Owner of SportPort™, introduces her company with the observation, “As women become more attached to their phones, many of them carry their cell phones in their bras while staying active and working out. These phones have been known to produce low-grade microwaves called EMF that have been associated with the risk of developing cancer. We have responded to this potential health hazard by developing a line of technical gear and compression sports apparel for women that provides an accessible phone pocket that incorporates high performance compression fabrics and EMF protection with our patented technology.”
Adding to the discussion, Caitlin Weiler, SportPort™ spokesperson, notes, “Since most of us carry our cellphones throughout the day, Kim recognized the need and developed this line of active wear to provide protection by shielding the wearer from EMF. I became an active supporter of SportPort™ when I came to understand the importance of this protection.”
Founded in 2011 and headquartered in Charlotte, NC, Comwear, LLC, is the creator of SportPort™, the first collection of technical gear to provide 4-way compression stabilization. The company has also developed and patented a technology system that incorporates a proprietary protective solution. This process provides protection from potentially harmful EMF emitted from cell phones. Additionally, the company’s garments incorporate moisture wicking properties and UPF protection, together delivering active wear that is attractive, functional and safe.
Highfield concludes by noting, “All of our products are extensively tested. However, they are popular with our customers for the fit and appearance as much for the protection they provide. The comfort and durability of our garments make them the perfect choice for all women from casual wearers to professional athletes.”
JL Haber, Vice President of Programming of Modern Living, notes, “We are excited to introduce this important and innovative product developed by SportPort™ to our viewers. We know they are very health-focused and will find this source of protection of great interest.”
Tune in to see SportPort™ on E! Entertainment Network as sponsored programming on March 30, 2016 at 6:30 am ET and PT.
About Modern Living with Kathy Ireland
Modern Living with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Modern Living with Kathy Ireland airs throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.